Britney oops i did it again britney6/17/2023 Rolling Stone invited its readers into Spears’ “heart, mind, and bedroom” for its 1999 cover story about the singer, which opened with a description of her “honeyed thigh” and was accompanied by a horndoggy David LaChapelle photo shoot Neil Strauss, who would later go on to write the pickup-artist bible The Game, described her as “simultaneously sexual and presexual” in a New York Times concert review that summer. Given the way Spears had been treated by the media in the wake of “…Baby One More Time” crash-landing into the pop consciousness, a treatment given to so many young women during America’s turn-of-the-century teen pop boom, you’d think she was a femme fatale in waiting. That’s what I like about this song… it’s really different, and it’s fun to perform.” I get a total brainfart, and I don’t know what to say. “When I meet a guy that I’m seriously attracted to, I get butterflies in my stomach. “The song is basically about a girl… all these guys fall in love with her, and she just can’t help it,” Spears said in the “Oops!” episode of MTV’s Making the Video. She was the woman who kissed the boys and made them die, but not too bothered about it in the grand scheme of things. Max Martin - who had helmed “…Baby” with his fellow Cheiron Studios pop scientist Rami and who was ruling the airwaves so thoroughly that heavyweights like Bon Jovi and Céline Dion brought him in to work his magic on their own music - was nothing if not savvy.īut where “…Baby” and “Crazy” were about a woman who was willing to do anything for even the most doomed romance - loneliness killing her, because she was so excited, and in too deep, et cetera - “Oops!” had Britney singing from a place of strength. Sonically, it wasn’t too different from the directions taken by album-one stompers like “ …Baby One More Time” and “(You Drive Me) Crazy” - the banging chords at the opener, the slightly more languid tone taken by the pre-chorus, the choir beamed in from above backing her pouty vocals at just the right time. The album’s title track, released as a single 20 years ago today, gave listeners their first hint at what direction Spears might be going in for her second record. Keenly aware that time and pop were often at odds with one another, she wasted little time gearing up for its follow-up album, given the winking title Oops!… I Did It Again and set for release in May of 2000. Her first album, …Baby One More Time, had spawned multiple MTV-ruling singles since its titular single’s late-1998 release. (It totally was.Once the dust had cleared on the Y2K transition, the popular press went back to fussing over Britney Spears, the Louisiana-born Mickey Mouse Club alumna who’d been the leader of teen pop’s female infantry when it stormed the gates two years prior. The iconic catsuit was made by costume designer Michael Bush during an all-nighter the evening before the shoot began - per Brit’s orders, as she thought a catsuit was necessary. “Oops” was the last time the two collaborated.ģ. “Oops” marked the fourth time they worked together, following “…Baby One More Time,” “(You Drive Me) Crazy” and “Sometimes,” all from her debut album. The video is directed by the legendary Nigel Dick. … This whole idea was my idea. I was like, ‘I want to be on Mars, dancing on Mars.'”Ģ. “When I meet a guy that I’m seriously attracted to, I get butterflies in my stomach, total brain fart, I don’t know what to say. “The song is basically about a girl and all these guys fall in love with her and she just can’t have it,” an 18-year-old Spears explained at the time. Fans may mostly recall the dance steps, but Brit also related what she saw as the message of the track. In honor of the anniversary (as well as Flashback Friday), we re-watched the Making the Video episode for Spears’ first single off her sophomore release and re-remembered some behind-the-scenes scoop.ġ. 9 on the Billboard Hot 100, and Spears received a Grammy nom for Best Pop Vocal Performance for the track. The dance moves were fun, the hairpiece envy-inducing, and the song the perfect flirty earworm.
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